Identifying basis of price comparison.

10-15-01-02. Identifying basis of price comparison. It is a deceptive act or practice for a seller to make a price comparison or claim a savings as to any merchandise offered for sale unless the seller clearly and conspicuously discloses the basis for or source of the price comparison or savings claim. However, a seller may make a price comparison or claim a savings without the required disclosure if the price comparison or savings claim is based on the seller's own former price as described in section 10-15-01-03. Terms such as "regular", "regularly", "formerly", "originally", "was", or words of similar meaning may be used by the seller to identify the seller's own former price. History: Effective January 1, 1994. General Authority: NDCC 51-12-09, 51-15-05, 54-12-17 Law Implemented: NDCC 51-12-09, 51-15-01, 51-15-02